American pianist, Andrew Staupe, wanted to pursue top orchestras and symphonies worldwide beyond a basic promotional email. Our collaboration resulted in a stunning press booklet, wordmark and business card that perfectly captures Andrew’s warm, sophisticated, midwestern spirit. The delicate line work featured throughout the booklet and on the business card mimics the wiring inside of a piano, while the “pianist” letters in his wordmark dance like notes along a scale—ever so subtle references to his craft. Andrew’s booklet contains a QR code which readers can scan with their mobile devices to instantly hear various pieces from his repertoire.
Andrew observed “the difference between a email campaign and one spearheaded by a press kit of this caliber—the outcome could not be more different.” He subsequently booked numerous performances and “raised the bar on marketing in the classical music world.”
Headshots by Cody Bess
“I knew that the press kit would be a significant upgrade from my email campaigns, but I was simply blown away by what Bradie created. I was stunned. As a concert pianist, I know what press kits look like and she created something that transcended anything I had ever seen before.”
“I sent the press kit out to the same orchestras that I had contacted via email, and suddenly the results were very different. Many of the orchestras who had been cordial but never hired me, did... The press kit design was truly revolutionary in my own field, and the enormous positive results already speak for themselves.”